Stuffed Animal Hospital Brand

Brand design for a stuffed animal repair company, featuring the company logo, letterhead, hospital-esque wrist bands and fabric design for bandages/handkerchiefs for the stuffed animal patients, and stickers. This was for a college assignment and I had to come up with myself. The goal was to create a business identity with a logo and four additional pieces to go with it to fit the brand design.

I wanted to use a soft and round based design and use a simple, pastel color pallet to highlight that THIS IS NOT A VET'S OFFICE, but a stuffed animal repair company. I wanted it cute and appealing to not just kids, but stuffed animal loving adults—like me—who don't have the skills or resources to do their own plushie repairs.