Toat Milk - Flavored Oat Milk

II was tasked to design an original beverage brand and knew I wanted to include a frog, but “Froat Milk” didn’t quite have the right ring to it, so I went with a toad instead, and that’s how Toat Milk was born! I am a big oat milk drinker, and was realizing there is a big lack of youth appeal for it in the industry, so I wanted to make small milk cartons that kids with dairy allergies could enjoy in their school lunches. As of right now, original, orange creme, and smores flavored Toat Milk are already designed, but I have plenty more ideas if you’re interested.

The main inspiration of the design was the toad line art I created and my chosen font, and I worked around that to give it an organic feel, while still keeping a fun design since the main audience I am trying to reach is kids in the lunch room.